NEON advises on merger of Altitude with Paul Sydow Media

17 January 2022 | NEON has provided comprehensive advice on the merger of Berlin-based digital marketing agency Altitude with Paul Sydow Media, the production company of Instagram influencer Paul Sydow.

Behind this decision for both sides is the conviction that marketing is particularly successful when brand activation and performance marketing are not conceived and budgeted separately from each other, but rather continue to merge.

The merger between videographer and creative conceptualizer Paul Sydow and Altitude will allow the new entity to create advertising materials on par with professional brand campaigns, designed for performance marketing while being produced as quickly and cost-effectively as is typical for influencers.

Altitude serves digital native brands such as DrSmile, Chronext, ToolTime, BlueCode, or Tier Mobility. Paul Sydow is known for his work as a cameraman for Youtuber Felix von der Laden and has produced various brand campaigns for clients such as Congstar, Samsung, Hewlett Packard, and Huawei.

Background:

The NEON team regularly provides comprehensive advice on corporate law issues and transactions, especially in the digital environment. In addition to corporate law advice, the team also advised on tax law issues. The contact came about through a recommendation from the market. NEON is pleased to continue providing legal support to the combined entity in the future.