NEON advises MERSOR on six-figure financing round

19 January 2022 | NEON has advised Berlin-based MERSOR, an online marketplace for curated, stylish and sustainable gifts, in a high six-figure seed financing round.

The round is led by early-stage investor IBB Ventures together with European investor network Faraday Venture Partners. In addition, several business angels with extensive industry knowledge have participated.

Founded by Stella Maria Sorg and Lisa Kristina Meißner, the company initially launched in 2017 as a brand for personalized leather accessories. At the end of 2020, the online store followed as a marketplace for unusual gift ideas and high-quality gift sets.

The vision of the founders is to become the first point of contact for people looking for inspiration for the perfect gift. The product range currently includes over 800 products in 18 different categories. In addition to the own brand MERSOR Studio, both large traditional companies and young labels are represented.

When selecting partners, the founding team places great importance on quality, design, sustainability and female empowerment. With the fresh capital, the founders want to push ahead with the technical development of the platform and the successful expansion of the marketplace model.

Background:

In addition to investors, NEON also regularly advises emerging startups during the founding phase and in subsequent financing rounds. After the financing round, we look forward to continuing to accompany MERSOR on its growth course.