NEON advises Audience Serv on acquisition of Emailbidding

25 January 2022 | NEON has advised the direct marketing specialist Audience Serv on the acquisition of Emailbidding.

An international specialist in new customer acquisition and lead generation with offices in Berlin, Munich, Barcelona, Porto, Singapore and Hanoi, Audience Serv continues its international expansion with the acquisition of Emailbidding, an email marketing marketplace based in Porto.

Founded in 2008 by David Pikart, Audience Serv executes targeted online campaigns across multiple marketing channels using machine learning and artificial intelligence techniques to meet and exceed its clients’ expectations for revenue, brand awareness and lead generation.

Both Audience Serv and Emailbidding, a web-based self-service platform founded in 2012, are committed to making B2C new customer acquisition via email as easy and effective as possible, and together are continuing to revolutionize email marketing.

Background:

NEON has now been advising the group comprehensively on all legal matters since 2017 (including already on the acquisition of competitor Karma Response) and is pleased to be able to further deepen the client relationship with Audience Serv.