NEON advises Earlybird on € 29 million financing round of Hive

Key Facts



€ 29 Mio.


Series A



Counsel to


15 November 2021 | NEON has advised Earlybird Venture Capital on the €29 million Series A financing round of Berlin-based logistics startup Hive.

Only 16 months after its founding, the Berlin-based founding trio Oskar Ziegler, Franz Purucker and Leonard von Kleist was able to expand its prestigious investor base with two top US investors. In addition to Earlybird and Picus Capital, Activant and Tiger Global are now also investing in the e-commerce logistics startup Hive as part of the Series A round. This brings the company’s total valuation to €134 million.

Hive provides software and operational services to help direct-to-consumer brands manage their operations from sourcing to delivery, revolutionizing operational D2C commerce since July 2020. The team, now over 100 strong, helps other founders focus on their product instead of dealing with customs regulations and returns.

Hive will invest the fresh capital in the further development of the software as well as in expansion.


NEON has continuously been advising Earlybird  on investments (most recently on its investments in MAYD and Aleph Alpha as well as in Hive’s seed financing round) and has been able to further strengthen and expand the client relationship.

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