NEON advises Productsup shareholder DLT on $ 70 million investment

11 April 2022 | NEON has advised DLT, shareholder of leading Berlin-based P2C software company Productsup, on a $70 million investment. Behind DLT, the shareholder advised by NEON, are Productsup founders Johannis Hatt, Marcel Hollerbach and Kai Seefeldt.

The investment, in which investors around Nordwind Capital also participated, is led by Bregal Milestone, a leading European technology growth capital investor. Productsup’s product-to-consumer (P2C) platform enables companies to tell a consistent product story across more than 2,500 marketing and sales channels and engage more customers.

Already, more than 900 brands, retailers, marketplaces and service providers are successfully partnering with Productsup and benefiting from complete data visibility and control across the entire product information value chain.

The fresh capital will be used to further both product development and global expansion.

Background:

NEON regularly provides comprehensive advice on transactions in the digital environment. Our team has particular expertise in advising on the interface between VC and M&A.