27 January 2023 | NEON has advised the Berlin-based “compliments app” SLAY on the pre-seed financing round of 2.5 million euros.
The platform was founded in 2022 by Fabian Kamberi, Jannis Ringwald and Stefan Quernhorst for a young target group and aims to spread and reinforce a digital “wellbeing” through positive social media interactions.

When a teenager logs on to the app, Slay asks them twelve questions, which they answer by giving an anonymous compliment to another user. Those who answer the twelve questions also see the compliments they themselves have received. Just four days after the launch of the social app, SLAY had made it to the top of the iOS charts.

In addition to lead investor Accel and 20VC, several prominent business angels such as soccer player Mario Götze, musician Alex Pall (The Chainsmokers), Kevin Weil (Scribble Ventures) and Supercell co-founder Ilkka Paananen have also invested in the round.

With the fresh capital, the founders will further expand the product, scale up the app and make SLAY available in other countries.

Background:

In addition to investors, NEON also regularly advises emerging startups such as SLAY in financing rounds.

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